Your affiliate program, run for you.
SowCo recruits, onboards and tracks your affiliates, so your D2C brand gets a steady sales channel without hiring a full-time affiliate manager.
Everything between "we want affiliates" and "a running program".
Program setup
Platform choice, commission structure, cookie window and terms written for you. No tracking account? We set up and run one.
Affiliate recruitment and vetting
We find and approach creators, newsletters, communities and niche publishers, and vet every applicant before approval.
Onboarding and briefs
Clear creator briefs with product facts, approved claims and what good content looks like.
Product samples and logistics
Approved affiliates receive product through a 3PL. No 3PL yet? We can arrange one. We sync orders, chase delivery and follow up until content goes live.
Tracking and attribution
Links, codes and reporting so each sale ties back to the affiliate and the post.
Compliance monitoring
Disclosure and claims checked against your guidelines, so nothing risky stays live.
Commission reports and fraud checks
We calculate what each affiliate has earned, check for coupon leaks and self-referrals, and prepare the payout file for you to approve and send.
Reporting and optimisation
Weekly updates on what is selling, who deserves more budget and what to fix next.
Customer ambassador program Optional
For brands with strong repeat buyers. We invite your best customers to become affiliates, set fair rewards and keep self-referral and disclosure rules tight.
D2C brands that want affiliates but not the admin.
- Brands launching a first affiliate program
- Brands whose affiliate program has gone quiet
- Brands that need affiliate content checked for claims and disclosure
- Your product details and margins
- Access to your store and analytics, and your affiliate software login if you have one
- A fulfilment contact, or we arrange a 3PL for you
- One decision maker for approvals
The right tracking tool for your store and budget.
We choose with you, based on your store platform, monthly affiliate sales, budget and how you want to pay affiliates. The account stays in your name.
Want to see where your affiliate program stands?
Book a free audit and we will review your set-up and recommend a plan.
Book a free audit